CAM’s Gospel billboard message Where are you going—heaven or hell? generates more calls than any other message our team has designed. Many callers want to know where they will go after they die—heaven or hell? Our team has had many conversations around the topic of man’s eternal destiny and the choices that affect us, not only in the present world but also in the world to come. We explain that Jesus spoke of two ways, one broad and one narrow. The broad way leads to destruction and the narrow way to life eternal.

Randy* called after seeing this billboard and wanted to know where he will go when he dies. Our team member explained the teachings of Jesus and the Gospel message. Randy said that he believes he is on the broad way but wants to get on the narrow way. Our team member prayed for Randy and recommended that he study the Gospel of Matthew in his pursuit of truth.

The heart of God is that no one perish but that all come to repentance. This was clearly demonstrated in Jesus coming to earth to live among men and be killed at the hands of sinners, shedding His blood for the sins of the whole world. However, those who reject this only way back to God will spend eternity in hell. “Knowing therefore the terror of the Lord, we persuade men” (2 Corinthians 5:11a).

*Names in this publication have been changed to protect identities.


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