Our most popular fund is Where Needed Most. Many supporters don’t have a preference which program to support or don’t know which one to choose, so they allow CAM to decide. This fund gives us a lot of flexibility to cover deficits in other programs that don’t receive sufficient funding.
Literature and spiritual programs are some of those programs where the demand is always greater than the supply of funds. Of the funds donated to Where Needed Most, a large percentage is used for Bibles, Bible story books, Christian magazines, and Gospel billboards.
General administration and fundraising costs also come out of Where Needed Most. Without this fund, the organization and distribution programs could not operate and would have no workers to run the programs. “It would be like loading a truck with aid, but having no gas, driver, or tires to run the vehicle,” commented one of our directors.